ज्ञानं परमं बलम्
“Knowledge is the highest strength” — Mahabharata
The Journal of Mass Media and Management (JMMM) is an international, peer-reviewed, open-access academic journal dedicated to advancing scholarship at the intersection of mass communication, management, and the social sciences — firmly anchored in the Bhartiya Gyan Parampara.
JMMM is unique among Indian academic journals in its deliberate integration of classical Indian epistemology (Pramana, Dharma, Satya) with contemporary communication and management research. We publish in both English and Hindi, reflecting our commitment to accessibility and inclusivity.
Published bi-annually by Bhartiya Gyan Prabha Trust · ISSN (Online): 3049-3021

Editorial
ISSUE – 3 (2026) By Dr. Beenum Yadav (Editor-in-Chief)
Research Articles
Reconfiguring Media Practice Education in India: Evidence from Online Pedagogy during the Digital Shift
By Dr. Amit Verma
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Artificial Intelligence in Marketing Communication: A Comprehensive Review of Applications, Challenges, and Future Directions
By Dr. Adarsh Kumar
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Screen and Knowledge Structures: Mapping Film Induced Tourism Through a Synthesis of Literature
By Priyanka Yadav, Prof. Sachin Bharti
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Visualizing Europe in Hindi Cinema: A Semiotic Analysis of Visual Narratives
By Priyanka Yadav, Prof. Sachin Bharti
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पर्यावरण संचार के अग्रदूत: महात्मा गांधी द्वारा समाचार पत्रों, पत्रिकाओं और पुस्तकों में प्रस्तुत सतत विकास का दृष्टिकोण
By अरुण कुमार, डॉ. कुमारी पल्लवी, हर्षित कुमार
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ऑनर किलिंग कृत्रिम बुद्धिमत्ता (AI) और मानवता के युग में: मनोवैज्ञानिक, विधिक और मानवाधिकार दृष्टिकोण
By विनीता अवस्थी, डॉ0 मयंक कुमार
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संत कबीर की वाणी में समाज सुधारक संवाद और जनसंचार का स्वरूप
By डॉ. प्रीति सिंह
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Digital Communication and Content-Based Teaching in Indian Government Schools: A Secondary-Data Review of Access, Teacher Readiness, and Learning Outcomes
By Vimlendra Shekhar Singh, Dr. Vanya Chaturvedi
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The Representation of LGBTQ+ Community in Bollywood Films (2013–2024): Evolving Narratives and Societal Impact
By Dr. Gajendra Singh Awasya, Dr. Ankita Tripathi
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Web Series Consumption Among Youth: Physical and Mental Health Risks
By Dr. Sourabh Meshram, Mr. Lalitank Jain
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कृत्रिम बुद्धिमत्ता के युग में सांस्कृतिक पत्रकारिता का बदलता स्वरूप: एक विश्लेषणात्मक अध्ययन
By आकाश कुमार, डॉ. साकेत रमण
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भारतीय सिनेमा में गाँव की बदलती छवि: आर्थिक विकास और सांस्कृतिक परिवर्तन का विश्लेषण
By सचिन मिश्र, डॉ. रुचिता सुजय चौधरी
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॥ तमसो मा ज्योतिर्गमय ॥ — Lead us from darkness to light
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