Pandit Deendayal Upadhyay’s Communication for the well-being of the society

Prof. Dr. Prashant Kumar
Director, TSJMC
&
Dr.Beenum Yadav
Beenum.yadav@journalmassmedia
Tilak School of Journalism & Mass Communication (TSJMC)
Ch. Charan Singh University, Meerut
Ph.No:9719002900, 7302444593

ABSTRACT: Pt. Deendayal Upadhyaya was a prominent Indian political philosopher and journalist who made remarkable contributions to media and communication that had a significant impact on Indian society.His views on integrated humanism and cultural nationalism were widely discussed in his writings, particularly in Panchjanya and Swadesh. This study examines his journalistic achievements by looking at the concepts, morals, and importance of his writings. The study explores how his editorial techniques, which reflected societal standards, fostered moral integrity and national identity in post-independence India. It also assesses the continued relevance of his theories to media operations, emphasising the transformative power of journalism.His mantra for the journalism was ‘Don’t distort the news’.In fact, his philosophy of Antyoday means the “rise of the last person” that revolve around the basic themes of harmony, primacy of cultural-national values, and discipline.This study aims to balance historical comprehension with current communication problems by using a qualitative methodology and content analysis of his writings. It provides a framework for comprehending the connections between media, ideology, and societal development.

KEYWORDS:

Integral Humanism, Cultural Nationalism, Moral Integrity, Antyoday Transformative Journalism, Swadesh.