Gender Equality and Household Chores in Indian Traditional Society

By Aarzoo, Ph.D. Scholar

Abstract

The study is focused on gender inequalities and gender neutrality among working couples. Evaluation of women’s and men’s current responsibilities at home and work with parenting is crucial in day-to-day life. The study aims to find out on which categorical basis household chores are divided among men and women. The study will also analyse workplace fitness psychology that encourages a risk-avoidance strategy for both the company and the employee. It seeks a good fit between these measurements to eliminate psychological hazards at work while improving job performance. The persistence of gender inequality can largely be attributed to the gender division of labour at home. The socio-cultural context influences the overall distribution of family responsibilities and the negotiation between genders. The study aims to determine the basis for categorisation when dividing domestic responsibilities between men and women. To achieve this goal, the research will employ a mixed-method strategy of primary and secondary data. The primary data will be collected from working couples aged 23 to 40 through a survey. Secondary data will be gathered from journals, publications, and reports and analysed by the inclusion-exclusion method. The semiotic analysis of two advertisements is Share the Load from ‘Ariel’, and the second is from ‘Biba’. The findings imply that social policies impact the gender division of housework and the dynamics of micro-level negotiation. This study will analyse the results of men’s and women’s unequal participation in domestic responsibilities. The study will recommend solutions for the increased work-family conflict and will also enhance knowledge of gender studies.

Keywords: – Gender inequalities, household chores, negotiation, workplace fitness psychology           

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